Set Your Brand and Content Guidelines

Use Brand and Content Guidelines to define how our AI writes your product content with rules for brand tone, language, content length, restricted keywords, and more!

Important: Any edits you make to existing Brand and Content Guidelines will impact all team members using them.

In this article

Customize Your Brand Voice

How does brand voice impact my copy? When you create a custom brand voice, it can be applied to all generations Describely creates for you.

  1. On the left sidebar under the Brand and Content section, click Brand Voice.
  2. Choose to add your brand voice manually or ask Describely to detect your brand voice from a sample.
  3. Name your custom voice and perfect the description. The best for format for your description is 3-5 descriptive words separated by a comma.
  4. Click the Save button in the lower right.

Congrats! Now your custom voice can be used in bulk within your Content Rules

Manage Restricted Keywords

  1. On the left sidebar under the Brand and Content section, click Restricted Words.
  2. Click the Create New button to set up a new restricted keyword set.
  3. Enter a name for your restricted keyword set.
  4. Type the keyword(s) or phrase(s) you'd like to avoid in the box and press enter. 
    Note: If needed, click the blue Add Amazon Restricted Keywords button to pull in keywords restricted on Amazon. These have been identified through our own research.
  5. To remove any keywords from your restricted set, click the x next to each keyword.
  6. Once you're ready, click the green Save button in the lower right to save your restricted keyword set.

Voila! Your restricted keyword set is now available to use in your Content Rules

Note: If you need to make changes, you can always edit a restricted keyword set!


Create & Manage Content Rules

What are Content Rules? Content Rules are pre-set prompts to customize your content within Describely. Use them within bulk generations to tailor your brand tone, restricted keywords, content length, language, and more.

    Learn how to set up and manage your Content Rules in this article.

    Manage Your Settings

    Important: Only admins can manage account settings.

    1. In the left sidebar, click Account.
    2. In the top ribbon, select Brand Guidelines.

    3. In the left sidebar, click Settings.
    4. Under the Bulk Review setting, select whether you'd like bulk review to be required or optional, or choose to opt out completely. 
    5. Click Save Settings. Voila! Your settings will now be applied to all users in your Describely account.