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      2. Getting Started

      Set Your Brand Guidelines

      With Brand Guidelines, set your team up for success with custom AI rulesets, brand tones, restricted keywords, and settings!

      Permissions: You must be an admin to access Brand Guidelines.

      In this article

      Access Your Brand Guidelines

      Reminder: You must be an admin to access Brand Guidelines!

      1. In the left sidebar, click Account.
      2. In the top ribbon, select Brand Guidelines.

      Voila! Welcome to your Brand Guidelines. 🎉

      Create New AI Rules

      What are AI rules? AI rules are pre-set customization criteria you can apply to your content within Describely. Use them within chat or bulk generations to guide the AI with instructions that match your business's product content needs. 

      1. Click the + Create New button in the upper right. If it's your first time creating an AI rule, the Examples & Tips section of this article will help guide you!
      2. Name your ruleset and add your custom rules.
      3. Once you're ready, click the green Save and Apply button in the lower right.

      Manage Existing AI Rules

      Important: Any edits you make to existing AI rules will impact all team members using them.

      1. To access existing rules, click AI Rulesets in the left sidebar. You'll see a list of Describely default rules that cannot be edited along with any custom rulesets you or your team have created. 
      2. Click the Edit button to the right of any custom ruleset you'd like to update.
      3. Once you're ready, click the green Save and Apply button in the lower right.

      Need to use the same custom ruleset across your entire account? Click the green Set as Default button to the right of your ruleset!

      Now, that ruleset will automatically be selected in catalogs that don't have a catalog default ruleset applied. 

      Customize Your Brand Voice

      How does brand voice impact my copy? When you create a custom brand voice, it can be applied to all generations Describely creates for you.

      1. In the left sidebar, click Brand Voice.
      2. Choose to add your brand voice manually or ask Describely to detect your brand voice from a sample.
      3. Name your custom voice and perfect the description. The best for format for your description is 3-5 descriptive words separated by a comma.
      4. Click the Save button in the lower right.

      Congrats! Now your custom voice can be used in chat and bulk or added to an AI rule.

      Manage Restricted Keywords

      1. In the left sidebar, click Restricted Keyword Sets.
      2. Click the Create New button to set up a new restricted keyword set.
      3. Enter a name for your restricted keyword set.
      4. Type the keyword(s) or phrase(s) you'd like to avoid in the box and press enter. 
        Note: If needed, click the blue Add Amazon Restricted Keywords button to pull in keywords restricted on Amazon. These have been identified through our own research.
      5. To remove any keywords from your restricted set, click the x next to each keyword.
      6. Once you're ready, click the green Save button in the lower right to save your restricted keyword set.

      Voila! Your restricted keyword set is now available to use in your AI Rules. 

      Note: If you need to make changes, you can always edit a restricted keyword set!

      Manage Your Settings

      What settings are available? With the Bulk Review setting, choose if your team must review and approve content generated in bulk within Describely before applying it to your products. 

      1. In the left sidebar, click Settings.
      2. Under the Bulk Review setting, select whether you'd like bulk review to be required or optional, or choose to opt out completely. 
      3. Click Save Settings. Voila! Your settings will now be applied to all users in your Describely account.