Manage Product Page Analytics in Describely

Connect your Google Search Console to optimize your product page content's SEO in Describely!

In this article

• Overview
• Connect Google Search Console
• Link your product analytics
• Review your performance
• Optimize your content

Overview

With Describely's Analytics, you can integrate with Google Search Console to view your product detail page's analytics right in Describely.

For each product, we'll show you the following metrics over the last 30 days:

• Average position
• Number of impressions
• CTR (click-through-rate)
• Number of clicks

We'll also show you the impressions, clicks, and CTR for each page's various search queries.

Analytics are refreshed daily, so you can gain real-time insights into your product's SEO and take action by optimizing it in Describely! 

Connect Google Search Console

1. On the left sidebar, click on Analytics.
2. If it's your first time connecting Analytics, you should see an option to connect your website's Google Search Console by clicking the green Connect button.
   
    
3. Select or enter the email address linked to your Google Search Console account.
4. You will see a notice asking for permission to access your Google account in order to pull your analytics into Describely.
   
   
5. Click Allow. Voila!  Describely is now connected to your Google Search Console.

Link your product analytics

Once Google Search Console is connected, you can link each product in Describely to its published page URL on your website. This lets Describely pull in performance data, analyze search queries people are using to find your product, and optimize your SEO.

To link products from your Analytics:

1. Click Analytics on the left sidebar.
2. From either the All Pages or Unlinked Pages tab, find the page you want to link a product to and click Link. 
   
3. Select the product from the dropdown. Voila! You will now see a shopping bag icon indicating the page is linked to one or more product(s). 
   
   

To link a page from an individual product:

1. From your catalog, click into the product whose performance you'd like to analyze.
2. On the top toolbar, select the Analytics tab.
   
3. Select the live page URL for the respective product from the auto-populated list (pulled in from Google Search Console). If needed, manually enter the URL (including https://). 
4. When you're ready, click Associate. 
   
   
5. Click the Get Analytics Data button to pull in data for this product. Voila!

Review your performance

Once you've linked your products and pulled analytics data into Describely, you can view your last-30 day performance in two different ways.

1. View all page & product analytics from the Analytics tab on the left sidebar.

2. View each product's individual performance on the product's Product Details tab.

A few notes about how Describely reports your analytics:

• Your product page's overall CTR (click-through-rate) is shown as a decimal point (not a percentage). 
  For example: The CTR "0.019" which is the same as 1.9%.
  
  
• At the bottom, you'll see a section for your product page's search queries and their performance. This includes the keyword and its CTR in quotations (also in decimal format).
  For example: "Outdoor wooden table (0.01)"
• Hover over each search query to view the number of clicks and impressions that determine its CTR.

Optimize your content

From the Analytics tab of your product, follow these steps:

1. Identify and click on the search query you'd like to optimize for. This will auto-populate it in the product's SEO Tools tab.
   Tip: This is different for everyone, so we recommend optimizing for terms most important to your business.
2. Next, research and choose new keywords to include in a new, SEO-optimized product description! Check out this article for a step-by-step tutorial. 
   Note: Only one search query can be optimized for at a time.