Manage Product Page Analytics in Describely

Connect your Google Search Console to optimize your product page content's SEO in Describely!

In this article

• Overview
• Connect Google Search Console
• Crawl your domain
• Link your product analytics
• Review your performance
• Optimize your content

Overview

With Describely's Analytics, integrate with Google Search Console to view your product detail page's analytics right in Describely.

For each product, we'll show you the following metrics over the last 30, 60, 90, or 180 days:

• Average position
• Changes in position
• Number of impressions
• CTR (click-through-rate)
• Number of clicks

We'll also show you the impressions, clicks, and CTR for each individual product page's search queries.

Analytics are refreshed daily, so you can gain real-time insights into your product's SEO and take action by optimizing it in Describely! 

Connect Google Search Console

Follow the steps in this article to integrate your Google Search Console analytics with Describely! 

Crawl your domain

Once you've connected Google Search Console, be sure to crawl your domain to retrieve all product pages from your website. 

To do so, click on the crawl icon next to your domain link at the top of the Analytics page.

The crawling process may take a few minutes. Once it's completed, you will receive an email that looks something like this.

You will then be able to start generating content by clicking on the Create button on your Analytics page!

Link your product analytics

Once Google Search Console is connected, you can link products in Describely to their associated page URLs, so you can analyze product performance, find queries people are searching to find your product, and optimize your SEO.

To link products from your Analytics:

1. Click Analytics on the left sidebar.
2. From either the All Pages or Unlinked Pages tab, find the page you want to link a product to and click Link. 
   
3. Select the product from the dropdown. Voila! You will now see that your selected page is linked to one or more product(s). 
   
   

To link a page from an individual product:

1. From your catalog, click into the product whose performance you'd like to analyze.
2. On the top toolbar, select the Analytics tab.
   
3. Select the live page URL for the respective product from the auto-populated list (pulled in from Google Search Console). If needed, manually enter the URL (including https://). 
4. When you're ready, click Associate. 
   
   
5. Click the Get Analytics Data button to pull in data for this product. Voila!

Review your performance

Once you've linked your products and pulled analytics data into Describely, you can view your performance in two different ways:

1.  View all page analytics from the Analytics tab on the left sidebar.

At the top, you'll see a trend report with an overview of product page performance over the last 30, 60, 90, or 180 days.

Tip: Use the filters and sorting to view performance for specific products over various time ranges. 

2. View each product's individual performance from the product's SEO Tools tab and jump right into content optimization.

A few notes about how Describely reports your analytics:

• Your product page's overall CTR (click-through rate) is shown as a decimal point (not a percentage). 
  For example: The CTR "0.019" which is the same as 1.9%.
  
  
• At the bottom, you'll see a section for your product page's search queries and their performance. This includes the keyword and its CTR in quotations (also in decimal format).
  For example: "Outdoor wooden table (0.01)"
• Hover over each search query to view the number of clicks and impressions that determine its CTR.

Optimize your content

From the Analytics tab of your product, follow these steps:

1. Identify and click on the search query you'd like to optimize for. This will auto-populate it in the product's SEO Tools tab.
   Tip: We recommend optimizing for terms most relevant to your goals, as these vary by business.
2. Next, research and include new keywords in a new, SEO-optimized product description by following the steps in this article!
   Note: Up to 3 search queries can be optimized for at a time.