About Content Rules

In this article

• Overview
• What you can customize
• Describely's default fields & rules
• Options to create your own rules

Overview

Content Rules are pre-set instructions to customize content when you generate in bulk in Describely. 

Use them to tailor your product content's structure, length, tone of voice, language, and more to match your brand guidelines and sales platform requirements. 🎉

Here are a few key rules to help customize your content:

• Brand tone: Customize your brand voice by entering descriptive adjectives, specifying your target audience, and more. You can also save time and AI Detect the tone from existing text! 
• Restricted keywords: Create a list of specific words or phrases to avoid in your content. We even have one ready to go for Amazon.com!
• Output language: Choose from any of our available languages. If you need content in multiple languages, simply clone your main ruleset and swap out the language! 
• Description format: Choose whether your descriptions are written in one paragraph ('singletext') or multiple paragraphs 
  
  Note: To retain paragraph formatting when exporting content, you'll need to export your catalog as HTML. 
• Title, description, meta title & meta description instructions: Set up command-style instructions to guide how the AI writes your content. Think how you might speak to an assistant or ChatGPT! 

• Bullet point configuration: Choose between 3-10 bullet points, customize their length, and instruct the AI on what to include in each. 

Describely's default fields & rules

Describely supports the following default content fields:

• Product descriptions
• Product titles
• Feature bullet points
• Meta titles
• Meta descriptions
• SEO-friendly keywords or "tags"

Describely uses default rules when generating new product content, unless you create and apply a custom ruleset. These include:

• Description instruction: Tell a story how the product will benefit the buyer.
• Description instruction: Highlight key features.
• Description instruction: Include a call to action.
• Description length: Average (~150-350 words)
• Title length: Average (~20-100 characters)
• Output language: English (US)
• Tone: Neutral
• Number of bullet points: 5
• Meta title length: Recommended (60 characters or less)
• Meta description instruction: Highlight key features of the product in 2 or 3 very short, concise sentences.
• Meta description length: Under 160 characters (recommended)

The default set of rules cannot be edited. If you want to create your own set of rules to customize your content, keep reading!

Options to create your own rules

1. Create from a sample or existing description: If you have an example of a high-quality product description, Describely will analyze it to create a custom, editable ruleset. 
2. Create from scratch: This is recommended if you don't have a quality description yet and prefer to set up your own rules. We'll include Describely's default instructions to help you get started!