1. Describely Help Center
  2. Content Creation at Scale

How to Customize Content with Content Rules

Here are step-by step instructions to use Content Rules to tailor your product content to your brand's needs!

Are Content Rules new to you? Check out this overview, then come back to this article! 

In this article

Create a new ruleset

  1. On the left sidebar under the Brand and Content section, click Content Rules.
  2. Click the + Create New button.
  3. Select either Create From Scratch or Create From Existing Description to have Describely automatically create a ruleset from a sample product description.

Tip:  If it's your first time creating a ruleset, we recommend you create one from an existing description or clone the Describely Default Ruleset and make changes. 

4.     Name your new ruleset and add, remove, or edit rules as needed. 
        Note: If you'd like to set your new ruleset as the default for your catalog's bulk                            generations, click the checkbox at the top.

5.   To customize your bullet point count, length, and instructions within your ruleset, add               a Bullet Point Setup rule.

     Example: Try telling the AI to include only specific product specifications or attributes in           each bullet point (with examples as needed). 

   

     You can also choose whether to strictly enforce the character limit for each bullet point.

6.   Click Save and Apply to save your ruleset and return to the bulk generation window.                Voila! Now you can now create product content in bulk using your new content rules. 

Tip: Did you know you can review how well content adheres to your content rules? Learn more about our audit feature here!

Edit or manage existing rulesets

  1. On the left sidebar under the Brand and Content section, click Content Rules.
  2. Locate the ruleset you'd like to edit or manage from the list. 
    Note: The Describely Default rules cannot be changed. Custom rulesets can be edited, cloned, set as a default, or deleted.
  3. If you're editing a ruleset, make any changes to existing rules as needed. To remove a rule, click the trash icon on the right. To add a rule, click Add Rule on the bottom left. 

  4. Click Save and Apply to save your changes. Voila!

Using multiple Content Rulesets for different brands or product categories? Create a custom catalog view to apply them to your products in batches!

Assign default custom rulesets

Within Describely, you can assign custom rulesets as catalog-level defaults, account-level defaults, or both. Setting default rulesets will save you time and help you seamlessly apply your Content Rules across multiple catalogs.

Describely prioritizes different default rulesets in the following order: 

  • 1st:  Catalog default rulesets
  • 2nd:  Account default rulesets (if no catalog defaults exist)
  • 3rd:   Custom rulesets (if no account or catalog defaults exist)
  • 4th:   Describely's default ruleset (if no custom rulesets exist)

Need to use the same ruleset across your entire account?

  1. Click Content Rules on the left sidebar.
  2. Click the Set as Default button to the right of your ruleset to make it your account default. 

Looking to apply unique rulesets to each catalog?

When you create or edit a ruleset from your catalog, you can set it as a catalog default ruleset.

Examples & tips

Tip: To save time, Describely can automatically create a ruleset from a sample product description. We recommend testing it out if you haven't already!

See our recommendations below to create custom instructions for titles, descriptions, and meta descriptions:
  • Include clear, direct commands and make sure instructions do not contradict each other. 
  • Use positive language. Tell us what you want the AI to do rather than what not to do.
  • Test different instructions and keep fine-tuning until the results match your business's needs!

Not sure where to start? Check out the tried and true prompts in our Content Rules Library!