Write Product Bullet Points

Looking to generate informative bullet points that capture your product's features and benefits? We've got you covered!

Write bullet points in bulk

Tip: If you have minimal product data, we recommend first enhancing your products with data enrichment for better content quality.

From your catalog, select the checkbox to the left of the products you'd like to create content for.
Note: Click the checkbox at the top to select all products on that page, or the Select all button to select all products in your catalog.
Click the Create Content button on the top right.
Re-name your bulk job if you'd like (it will default to the current date and timestamp).
Select the Content Ruleset you'd like to apply to your products from the dropdown. Click the pencil icon to make edits if needed. Learn more about Content Rules here.

Note: Describely's default rules will generate 5 bullet points per product. In your own ruleset, add a Bullet Point Setup rule to customize the number of bullet points, length, and instructions per bullet point!

5. Keep Product Details selected, and select Bullet Points.
Note: You can opt to create new titles, descriptions, and/or keywords as well - or just bullet points.

6. Click Start Bulk Generate. When the generation is complete, you'll see a notification at the top indicating that your bulk job is ready for review.

Important: Products are "activated" after you've generated content for them for the first time. They will then count towards your monthly plan limits, and you will have unlimited generations for these products through your current billing cycle!

Review & approve your content

Note: Approving your content will apply it to your products in Describely. Only approved content can be exported or published directly to your storefront, so make sure not to miss this step!

After bulk generating, click on the notification to view your most recent job or the Bulk History button on the top right to view all bulk jobs. If you've clicked the notification, skip to step 4.
Locate the pending bulk job(s), which will be in a Ready For Review status. Use the search bar or sort filters on the top right if needed.
Click on a bulk job to review the generated content.
To approve each product's content individually, select the Approve button next to each product. To approve content for multiple products at once, select the checkboxes next to the products and click the Approve button on the top right.
If you'd like to make edits before approving content, select the Edit button and make your changes. You can re-order bullet points in the Editor if you'd like.

Tip: To easily regenerate content in the Editor, click the Regenerate button. If you'd like, enter a prompt to guide the AI like "make this shorter" in the textbox.

6. Once you've reviewed all generations, click Bulk Jobs on the top left to return to your bulk history list.

7. To mark the bulk job reviewed, click the three dots under the Actions column and select Set As Reviewed.

Note: Any products you haven't approved new content for will show in your catalog with their original status.

Audit your content

Before publishing your content, you have the optional step of having Describely audit your content for grammatical errors, content rule adherence, and product claims being made. Check out this article for details.

Tip: You can audit both content you wrote and imported into Describely OR content the AI generated for you.

Publish your content

Once you've approved your new content and applied it to your products in Describely, you're ready to export to a CSV or publish right to your store connector!

Tip: Try creating a custom view filtered to products with the status "Approved" so you can easily export or publish products ready to go live on your store.

Write individual bullet points

Learn more about how to refine bullet points for individual products here.