How to Enrich Your Product Data in Bulk

Save yourself hours and use data enrichment to gather data that describes your products!

In this article

• Identify products to enrich
• Run data enrichment in bulk
• Review your enriched data
• Best practices

Identify products to enrich

1. Within your catalog, look for any product with a status of "Recommended" under the Enrichment column. 
   Note: If you anticipate using data enrichment often, create a catalog view filtered to this status, so you can easily locate these products. 
   
2. If none of your products appear under this filter, you can still use data enrichment to further enhance your product content by following the steps below.

Run data enrichment in bulk

1. From the left sidebar, click Product Catalogs.
2. Click on your catalog.
3. Select the products whose data you'd like to enrich and click the Enrich button. 

4.    Edit the generation name if you'd like. 

5.    From the drop-down, choose the fields you'd like to use to search the web and enrich              your data. You can select more than one!

6.   Based on your selected fields, you'll see a Search Data Quality Score estimating the                   accuracy of data we might retrieve.

      If this isn't at least 75%, we recommend the following:

• • Less than 40%: Experiment with alternate unique identifiers, preferably global ones like GTIN, UPC, EAN, ISBN, MPN, etc. You can also try a combination like Title + Category + Vendor.
  • 40% - 75%: Test different fields by processing small batches to see what brings in best results, instead of running all products at once. 

7.    Optional: Enter any specific product attributes you'd like to retrieve. If you leave this                blank, Describely will pull in a variety of specs our AI finds!

         Tip:  The attribute you enter needs to match web results to be pulled into Describely. If             at first you don't get results, experiment with broader verbiage.  

 8.     Optional: If you'd like Describely to also pull in product images, keep the Include                       Images checkbox selected. You can later export these image URLs and other data.

 9.     Optional: At the bottom, enter up to 5 preferred domains to exclusively pull data                       from (for example, a manufacturer or competitor's site). 

          Tip: Make sure to only enter the site's domain starting at www. (do not include                              https:// or the full web path). E.g. www.describely.ai

 10.    Click the Start Data Enrichment button to be brought back to the main catalog                          while the job processes. 

         Note: Once complete, the Enrichment status for these products will change to Needs               Review.

Review your enriched data

1.  Once the data enrichment is ready for review, you will see a notification on the top right. Click on this alert to open the job.
   
   
2. Review the data, and hover over the magnifying glass if you'd like to see the URLs data was retrieved from.
3. To approve data, check the box next to each product and click Approve. The enriched data will be applied and used in your next generation.
   Note: The Enrichment status for these products will change from Needs Review to Enriched.
   
   
4. To edit data, click on the Enriched Content text. Make your changes and when you're ready, click Approve to apply the data to your products. Voila!
5. To reject data, check the box next to each product and click Decline. The data for these products won't be enriched.
   Note: The Enrichment status for these products will revert back to Recommended.
6. After approving data, click Create Content to use it in new generations. If you'd like to export the data to import into your sales platform, click Download CSV. 
   
   
   
   

Best practices

• Choose fields to search by that have a high Search Quality Score (indicating they're likely to pull in data for the correct product).
• Ensure that all products have globally identifiable numbers like GTIN, ISBN, model numbers, or SKUs. This will help pull in relevant data for each product.
  
• Be careful with searching only by product titles, especially if they're vague. These will only work well IF they match exactly from other public sources (like supplier or competitor websites) OR are searched with other quality fields like Vendor and Category.
• If needed, enter specific websites to pull data from (such as the manufacturer's website). Describely will exclusively pull in data from these domains, so make sure your search parameters match what is on their site!
  
• If you're struggling to retrieve data when restricting to specific domains, try leaving them off and see what data can be retrieved from the open web. 
• Make sure any website entered is public (not private or blocked). 
• If you sell products from multiple manufacturers or suppliers, create a catalog view (either by individual "Vendor" OR sorted by Vendor: A-Z) to easily run data enrichment in batches. That way, you can enter each manufacturer's website for their associated products.