How to Enrich Your Product Data in Bulk

Save yourself hours and use data enrichment to gather data that describes your products!

In this article

• Identify products to enrich
• Run data enrichment in bulk
• Review your enriched data
• Best practices

Identify products to enrich

1. Within your catalog, look for any product with a status of "Recommended" under the Enrichment column. 
   Note: If you anticipate using data enrichment often, save an enrichment filter so you can easily locate these products. 
   
2. If none of your products appear under this filter, you can still use data enrichment to further enhance your product content by following the steps below.

Run data enrichment in bulk

1. From the left sidebar, click Product Catalogs
2. Click on your catalog
3. Select the products whose data you'd like to enrich and click the Enhance With AI button
4. Select the Enrich Data option

5. Choose your search fields

   • Select the fields Describely should use to search for product information (e.g., Title, UPC, GTIN, or MPN (manufacturer part number)).

   • Think of these like terms you’d enter in Google (or on a specific website's search bar) to look up the product.

   • Review the Search Data Quality Score estimating the accuracy of data that might be retrieved (based on your chosen fields). If this isn't at least 75%, we recommend the following:
     • Less than 40%: Experiment with alternate unique identifiers, preferably global ones like GTIN, UPC, EAN, ISBN, MPN, etc. You can also try a combination like Title + Category + Vendor.
     • 40% - 75%: Test different fields by processing small batches to see what brings in best results, instead of running all products at once.
6. (Optional) Customize your search
   • Pull specific attributes only (like "specifications", color, or dimensions). If you leave this blank, Describely will pull in a variety of specs our AI finds!
     Tip: The attribute you enter needs to match web results to be pulled into Describely. If at  first you don't get results, experiment with broader verbiage.
   • Include product images from across the web. You can later export these image URLs.
   • Limit results to up to 5 specific domains (e.g., a manufacturer’s website, competitors, etc).
     Tip: Make sure to only enter the site's domain starting at www. (do not include https:// or the full web path)

 10. Click the Start Data Enrichment button to be brought back to the main catalog                          while the job processes. 

      Note: Once complete, the Enrichment status for these products will change to Needs               Review.

Review your enriched data

1.  Once the data enrichment is ready for review, you will see a notification in the lower right. Click on this alert or the Bulk Jobs button in the upper right to review.
   
2. Approve, Edit, or Reject your enriched data
   1. To approve data, check the box next to each product and click Approve. The enriched data will be applied and used in your next generation.
      Note: The Enrichment status for these products will change from Needs Review to Enriched.
   2. To edit data, click Edit on the left. Make your changes and when you're ready, click Approve to apply the data to your products.
   3. To reject data, click Decline next to any product or check multiple to decline in bulk.
      Note: The Enrichment status for these products will revert back to Recommended.
3. After approving data, any content you create with AI will use this enriched data. 
4. (Optional) If you'd like to export the data to import into your sales platform, click Download CSV in the upper right.

Best practices

• Choose fields to search by that have a high Search Quality Score (indicating they're likely to pull in data for the correct product).
• Ensure that all products have globally identifiable numbers like GTIN, ISBN, model numbers, or SKUs. This will help pull in relevant data for each product.
  
• Be careful with searching only by product titles, especially if they're vague. These will only work well IF they match exactly from other public sources (like supplier or competitor websites) OR are searched with other quality fields like Vendor and Category.
• If needed, enter specific websites to pull data from (such as the manufacturer's website). Describely will exclusively pull in data from these domains, so make sure your search parameters match what is on their site!
  
• If you're struggling to retrieve data when restricting to specific domains, try leaving them off and see what data can be retrieved from the open web. 
• Make sure any website entered is public (not private or blocked). 
• If you sell products from multiple manufacturers or suppliers, save a filter (either by individual "Vendor" OR sorted by Vendor: A-Z) to easily run data enrichment in batches. That way, you can enter each manufacturer's website for their associated products.