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      Import Products into Describely

      Hit the ground running by seamlessly importing your product data from a file or available connector!

      In this article

      đź“Ś Overview

      Importing your product data is the first step to creating optimized, on-brand content with Describely. You can import products using a CSV or Excel file, or connect directly with your eCommerce platform using one of our built-in store connectors.

      In this quick guide, we’ll walk you through how to upload your product catalog from a file and get everything mapped and organized so you’re ready to generate high-quality content.

      🚀 How to Get Started

      1. Click “Import from File”
        From your dashboard, choose the option to Import from File (unless using a direct store connector). This supports CSV (.csv) or Excel Workbook (.xlsx) files.

      2. Name Your Catalog

        • Name your catalog anything you’d like.

        • Use one master catalog for all products, or separate catalogs by product category or launch for better organization.

      3. Map Your Spreadsheet Columns

        • Match your columns to Describely’s default fields.

        • Title is mandatory—make sure it’s in your file.

        • Include as much product data as you can (like descriptions, specifications, SEO keywords) to help the AI generate detailed, accurate content.

      4. Import Custom Columns (if needed)

        • If you don’t see all your specs in the default fields, no problem—you can map custom attributes in the next step.

        • Examples include material, size, color, or any other specifications you'd like to include in your product content.

        • You can also bring in specs that are important to filter/sort by (example: price, store visibility, etc.)

      5. Add Product Images

        • You can map image URLs in a single comma-separated cell or across multiple columns.

        • Image URLs must be publicly accessible so Describely can fetch them.

      6. Select & Toggle Column Usage in Content

        • Choose which additional product data points you’d like to use in content.

        • Toggle on/off whether the AI should use each data point for generating content or just for internal catalog organization.

      7. You’re Done!
        Your product catalog is now imported and ready for content generation and optimization.

      đź’ˇ Pro Tips

      • Use our field mapping guide to ensure your file aligns with Describely’s format. This avoids import errors.

      • Separate catalogs by category, seasonal launch, or assigned teammate for better product management.

      • The SEO Keywords field can be especially helpful for content optimization—don’t skip it!

      • Make sure your image URLs are public—Describely won’t be able to access private links (e.g., Google Drive without permissions).

      đź“š Learn More

      đź›  Troubleshooting

      • Can’t import your file? Check that your file contains a “Title” column, row 1 contains column headers, your file name doesn't have special characters, and your file is less than 30MB.

      • Missing images? Double-check that your image URLs are public, and multiple URLs in one cell are comma separated.

      • Fields missing after upload? Use the custom field mapping option on the second step. If needed, merge new data into an existing catalog.

      • Data not being used in content? Make sure these fields were toggled on to be used in generations. Otherwise, check your content rules to guide the AI on what to include!