Understand Product Statuses in Describely
In this article
At a glance
Product statuses show where a product is in its journey—from import to publish.
Every product follows a consistent path:
- Imported → Product enters Describely
- Generating / Generated → AI content is created
- Pending review → Awaiting review
- Approved → Ready to publish
- Publishing / Published → Live on your store
- Deactivated → Removed from active use
If something doesn’t go as planned:
- Rejected → Not approved
- Failed → Generation or publishing failed
How status updates work
Statuses update based on actions—so you don’t have to manage them manually.
When a product enters Describely, it’s always:
- Imported (regardless of if it was imported via CSV or store connector)
When you make changes, the product becomes:
- Approved
This includes actions like:
- Editing product content
- Approving fields (for a single product or from a bulk job)
- Updating meta tags
- Adding images
- Applying AI-generated edits
Need to change a status manually? You can easily flip between Imported/Approved/Rejected statuses to improve your workflow.
Publishing and reactivation
Publishing statuses reflect real-time progress:
- When publishing starts → Publishing
- When publishing succeeds → Published
- If publishing fails → Status returns to its previous state
When managing product catalog state:
- Deactivating a product → Deactivated
- Reactivating a product → Imported
Note: Reactivated products are treated like new, so they can go through review and optimization again before publishing.