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      Fill In Data Gaps with Data Enrichment

      No more manually searching the web for missing specs - enrich data & write detailed product descriptions at scale!

      In this article

      📌 Overview

      Working with limited product data from suppliers or manufacturers? Describely’s Data Enrichment helps you automatically fill in the gaps by pulling product specs, images, and attributes from trusted, public sources across the web. This ensures your content is more complete, detailed, and conversion-ready—without hours of manual research.

      🚀 How to Get Started

      1. Check Product Status

        • After importing your catalog, you may see a "Data Enrichment Recommended" status.

        • This means Describely has identified products with missing or sparse data.

        • Even if the status isn’t present, you can enrich any products to create more detailed product content.

      2. Select Products to Enrich

        • Choose the products you want to enrich.

        • Click the "Enrich Data" button at the top.

      3. Choose Your Search Fields

        • Select the fields Describely should use to search for product information (e.g., Title, UPC, GTIN, or MPN).

        • Think of these like search terms you’d enter in Google to look up the product manually.

        Pro Tip: Use global identifiers like UPC or GTIN when possible, as data can only be retrieved if its matches your identifiers. Internal SKUs that only exist in your system won’t work as well for enrichment.

      4. (Optional) Customize Your Search

        • Add filters to:

          • Pull specific attributes only (like "specifications" or dimensions).

          • Include product images from across the web.

          • Limit results to a specific domain (e.g., a manufacturer’s website).

      5. Start the Enrichment Process

        • Click Start Data Enrichment.

        • Describely will pull in requested product data, which you can review and approve to integrate into your descriptions.

      💡 Pro Tips

      • Titles can work well for general search, but using unique identifiers like UPC or GTIN yields better accuracy.

      • Use the domain filter if you only want enrichment from a specific source (like a supplier or brand website).

      • After enrichment approval, you can immediately use the enhanced data in bulk content generation or audits.

      📚 Learn More

      🛠 Troubleshooting

      • Getting incomplete results? Try different search fields—UPC or GTIN work better than internal SKUs. Images may not always be retrieved depending on the source.

      • Enrichment not starting? Make sure at least one publicly available search field is selected, and you have enough data enrichment credits.

      • Missing images or specs? Use the optional filters to prioritize key data types or expand your search across the open web (vs. a specific domain).