Content Rules Library

In this article

• Prompts for beginners
• Prompts for advanced users

Prompts for beginners

• Tell a story of how the product would benefit the buyer.
• Make the description holiday themed.
• Explain how everyone is raving about the product.
• End with a call to action.
• Always write to a business audience.
• Always write to a DTC audience.
• Include a call-to-action that helps a customer visualize their life with the product category's benefits.
• Write a title between 20 and 60 characters.
• Include the product title in the first sentence.
• Use sentence case capitalization.
• Only mention the product title once in the description.
• Avoid using exclamation points.
• Always include the dimensions of the product as the 1st bullet point. 
• Focus on the facts and make claims based on the original data only. Avoid assumptions not mentioned in the original data.

Prompts for advanced users

• Follow this title format: [Brand] [SKU] [Keyword] (replace with any other Describely default fields or mapped custom CSV fields).
• Start with a bold h2 header with the [Product Title] from the original data.
• Follow with 3-5 sections highlighting core product benefits, starting with a 50-character h3 header followed by a bulleted list of 5 supporting specifications from the original data.
• In the first paragraph, introduce the product and bold the product title. 
• In the first sentence, include the exact [Type] without any changes.
• In the second paragraph, include 5 different key features or product specifications in a bulleted list.
• Only mention Attribute Y if Attribute X is [Z].
• Mention this verbatim exactly as is without changes: "[Any fixed language / disclaimer you don't want changed]"
• End with either "See more.", "View more.", or "Read more." Alternate this for each product.
• Include a table that shows the following product information: Attribute X, Y, & Z.