Optimize AI Search Visibility with Describely’s Search Optimization

In This Article

• Why AI-search optimization matters now
• How Describely’s Search Optimization works
• What you can do with optimization insights
• The payoff: Stronger AI search performance

Why AI-search optimization matters now

AI search engines like ChatGPT, Perplexity, Gemini, and Claude have flipped the script on product discovery. Instead of sending shoppers straight to your product pages, they grab short, structured snippets and show them directly in their answers.

That means even if your SEO game through traditional search engines (like Google and Microsoft Bing) is strong, your products may get skipped if your content isn’t clear, trustworthy, or well-structured.

That’s where Describely’s Search Optimization comes in. It helps you make sure your content is perfectly structured and competitive for SEO and AI visibility (GEO, short for Generative Engine Optimization).

Think of it as a tune-up for your product data, so AI knows exactly what to quote, and shoppers actually see it.

How Describely’s Search Optimization works

Every product you generate content for gets a GEO Score, graded from A–F. This score gives you a snapshot of how likely your content is to be surfaced or cited by AI search engines.

Here’s what drives your score:

• Trust signals: Your content builds credibility with shoppers.
• Content clarity: Your data is easy for a buyer to read and understand.
• Content structure: Your content includes detailed product information.

If your score’s not where you want it, don’t stress. Describely gives you instant, in-context recommendations to improve your score.

You can fix issues right from within Describely —no exporting, no detective work. Update your content and watch your score refresh in real time.

What you can do with optimization insights

Describely’s Search Optimization feature is built for collaboration across your content team:

• Merchandising leads can instantly see which SKUs are AI-ready after importing existing copy and gain insights into competitor keywords, pricing, and more.
• Copywriters get clear, actionable tips based on industry best practices they can apply without leaving the bulk review view.
• Catalog managers spot exactly which data points (like vendor name and product type) are missing and where to fill them in.

The result? A smoother, more transparent workflow that rewards quality, trustworthy content and saves your team from endless manual audits.

The payoff: stronger AI search performance

AI-driven search platforms like Google AI Overviews, ChatGPT, and Perplexity are where shoppers are discovering products today. The brands showing up there? They’re the ones with well-structured, complete, and credible product data.

Describely’s Search Optimization turns that into a repeatable, measurable process. Instead of guessing what “AI-friendly” content looks like, your team gets clear guidance and instant feedback.

In short: Better structure. Higher scores. More visibility where it counts.

Ready to dive in? Check out this how-to guide to start optimizing your content for search.