Channels: Tailor Your Product Content for Every Marketplace

Overview

Most brands sell the same product in more than one place, and every place has its own rules. Amazon rewards keyword-dense titles and bullet points. Google Shopping cares about a tight meta title and description. Your own Shopify storefront wants brand voice. Channels lets you meet all of those expectations from a single source of truth.

Channels lets you keep one master version of every product while authoring channel-specific copy for each marketplace you sell on — so your Amazon listing, your Shopify page, and your Google Shopping feed can each read exactly the way that channel rewards, without maintaining separate catalogs.

A channel listing overrides only the content that needs to differ for that channel and inherits everything else from the master automatically.

The channels available today are Amazon, Walmart, eBay, Etsy, Google Shopping, Facebook Catalog, Shopify, WooCommerce, Wix, Squarespace, Akeneo, Salsify, Print Catalog, and growing.

How Channels work

The master product is the single source of truth. A channel listing sits on top of it and sparsely overrides six content fields:

Name
Description
Bullet points
Tags
Meta title
Meta description

You can also override arbitrary additional fields per channel. Anything you leave blank on a channel listing simply inherits from the master. This is called sparse inheritance — you only fill in what's different, and the rest flows down from the master automatically.

You're never rebuilding a whole product for a new channel. You start from the master, change the handful of fields that channel needs, and leave the rest alone.

Tip: Because empty fields inherit from the master, the fastest way to launch a new channel is to override just the one or two fields that channel is strict about — a keyword-rich title for Amazon, a shorter meta title for Google Shopping — and let everything else carry over.

Each channel has its own lifecycle. A channel listing isn't just a copy of the master — it runs on its own track. Every channel listing carries its own status, its own enrichment lifecycle, and its own publish date, all independent of the master and of every other channel. You can enrich and refine your Amazon listing while your Shopify listing stays untouched, and delete a channel listing without affecting the master.
On the products page you'll find a Channel Switcher dropdown. Use it to move between Master and any active channel.
Whichever channel you select drives what you see everywhere — product detail, the list view, search, CSV export, and the public API all resolve content for the selected channel. Switch to Amazon and you're looking at (and exporting) Amazon content. Switch back to Master and you're looking at the canonical record.
You can run bulk AI generation and staged review against a specific channel. The accept, reject, and override actions in the review flow write to that channel's listing and leave the master untouched. So you can generate a batch of Amazon-optimized descriptions, review them, and publish the good ones to your Amazon listings — all without touching your master content or any other channel.
If you ever want to start over on a channel, you can reset a channel's fields back to the master values.

How to set up Channels

Channels are activated per business in Settings > Business Settings > Channels.

When you activate a channel you can optionally give it a sub-key — useful when you run more than one variant of the same channel, such as multiple Amazon regions — along with a display name so it's easy to recognize in the switcher.

Only Admins can activate, deactivate, or configure channels. If you don't see channel controls in Business Settings, check your role with an account admin.

When to use Channels

Channels is built for brands managing real catalogs across multiple marketplaces — the 200-plus SKU teams who can't afford to hand-write a separate listing for every product on every channel. If you sell the same catalog on Amazon, Google Shopping, and your own store, Channels lets you optimize each surface for how it actually ranks and converts, while keeping one master record you can trust. It's the multi-channel output layer for the content you've already built in Describely.