Manage Your Shopify Store

Connect your Shopify storefront with Describely and refine your product listings!

In this article

Connect to Shopify (via the Shopify app)

Describely offers an easy way to connect your Shopify store in just a few steps through the Shopify App Store.

Important: If you subscribed before connecting your store or need custom pricing, follow these steps to connect directly in Describely instead.


  1. While logged into your Shopify account, navigate to the Shopify App Store and search for Describely, or click here to head directly to the app.
  2. Select the store you'd like to connect to Describely and click Install.
    Note: Only the store admin can install the Describely app. All other users can access the software from our website once they've been invited to the Describely account. 
  3. Once the app is installed, navigate to the bottom of Shopify's left sidebar and click Apps
  4. Select the Describely app to launch it in a new browser tab.
  5. For security purposes, an authentication code will be sent to the email linked to your Shopify store. Enter this in Describely to access the app. Voila! 

Need to import new products after you've connected your store to Describely? Click the Sync button on the top of your catalog! Learn more about syncing from your store here.

Other questions? This FAQ article addresses common questions related to the Describely Shopify app.

Connect to Shopify (direct)

Before you connect: Shopify takes their security seriously so there is a multi-step setup process to connect with Describely. We've provided both a video and written walkthrough for you below, but you can also schedule 25 minutes with our team to go through the steps together. This connection only needs to be set up once!

  1. From the left-hand toolbar, click Import Products.  If you're connecting your store through our initial onboarding, skip to step 2.
  2. Select Shopify as your Catalog type.
  3. You'll be prompted to connect your store using your Shop ID and Access Token. Use either of the blue hyperlinks to open Shopify OR login directly through the Shopify website.
    Note: If you see a 404 Error on this step, ignore it and move forward to step 4.

  4. Select the store you want to connect.
  5. Once you're logged in as an admin to your Shopify store, click into your browser's search address bar and copy the Shop domain (everything in the URL after "store/").

    For example: in the URL "https://admin.shopify.com/store/jess-c-test", "jess-c-test" is the Shop domain.



    Important: Do you have a custom domain? If you do, you can also find your Shop ID by clicking "Domains" in the left side bar and selecting the URL that contains your store name plus "myshopify.com" at the end of it. 
  6. Copy & paste your Shop domain into Describely! DO NOT manually type it.
    We will automatically add ".myshopify.com" to the end of your URL, giving you your full Shop ID. It should look something like this:
  7. In the lower left corner of Shopify, select Settings.
  8. Now we need to retrieve your Access Token. Click on Apps and sales channels in the left sidebar (still in the Settings tab where you found your Shop ID).
  9. In the upper right corner, click Develop apps.
  10. Click the green Allow custom app development button.
    Note: You will see several warnings from Shopify as you move forward because these settings are traditionally for developers. In this case however, we're only giving Describely the permissions it needs to Read & Write product content for your store.
  11. Click the green Allow custom app development button again.
  12. Click the green Create an app button in the center.
  13. In the popup, you'll be asked to name the app. You can name it anything, but we recommend "Describely Store Connection."
  14. Click the green Create app button to save your app name.
  15. In the top center of the page, click the API credentials tab.
  16. Click the Configure Admin API scopes button under Access tokens.
  17. In the search bar, search the term "product" and look for the section entitled Products appearing below.
  18. Check the boxes in the Products section to allow Describely Read & Write access. This means we can pull your product names into Describely and publish your content back to your store.
  19. In the lower right corner, click the green Save button.
  20. Back at the top, click back into the API credentials tab.
  21. Under Access tokens, click the green Install app button.
  22. When the prompt appears, click the green Install button.
  23. Now you'll see an Admin API access token can be revealed and copied to your clipboard. Copy & paste this into Describely!
    Note: This code will only appear once before Shopify hides it from view. If you don't successfully copy this code into Describely or save it elsewhere, you'll have to uninstall the app and start the process from scratch to generate a new access token.
  24. Voila! Your products are now imported with a "Synced" status. Pat yourself on the back for making it through all 23 steps 😉

Now you're ready to jump right into creating your content rules and generating content in bulk!

Need to import new products after you've connected your store to Describely? Click the Sync button on the top of your catalog! Learn more about syncing from your store here.

Generate content in bulk

Looking to scale your product content creation? Learn how to create and optimize product titles, descriptions, meta tags, and more for multiple products at once in this article.

Generate content individually with chat

Want to refine each of your product's content individually? Learn how to use Describely's chat feature to perfect your content one product at a time here.

Manually update individual products

  1. From your Shopify catalog, click the name of the product you'd like to work on. 
  2. From the Product Details tab, make your edits or add formatting if you'd like, and click Save Changes
  3. Once you're ready to push the changes to your store, click the Publish to Shopify button on the top right. Voila!