How to Optimize Your Product SEO

Looking to rank higher in search engines? Use our SEO Tools to optimize your product pages!

In this article

• Research new keywords & optimize content
• Write meta descriptions in bulk
• Manage individual meta tags
• Evaluate content for SEO
• Track & optimize Google Search analytics

Research new keywords & optimize content 

1. Select the Catalogs tab on the left-hand toolbar and click into your catalog.
2. Click into the product you'd like to optimize.
3. Select the SEO Tools tab on the right.
   
4. Under Product Page Analytics, you should be able to see the performance of your product listing if you have connected to your Google Search Console. Check out this article to learn how to manage your product page analytics in Describely.
5. Based on the content of your linked product page, Describely will recommend a list of search phrases to optimize your content for. This can be any relevant phrase you're trying to rank for or query users are searching to find your product. You can select a maximum of 3 search phrases, or enter them manually.
6. On the left, you'll see a list of recommended keywords (such as product category, features, and materials) found on top-ranking pages for your search terms.
   
   
7. Review the keywords for relevancy to your product, and click on those you'd like to include in your content. This will add them to your Selected SEO Keywords list on the right. 
   Note: If needed, add new keywords manually by clicking the plus icon to the right of Additional SEO Keywords.
   
   
8. When you're ready, click the Generate SEO Optimized Description button to write a product description using your new keywords. Or, click Save Keywords to use these keywords for bulk generation later on. To learn more about generating content in bulk, check out this article.     
9. Review the generation and select either Regenerate or Edit to make changes, or Save to Catalolg to apply the new description to your product in Describely. Voila!

Write meta descriptions in bulk

Writing optimized meta descriptions in Describely is a great way to improve SERP traffic to your website.

Follow these steps to generate meta descriptions for multiple products at once!

Manage individual meta tags

Learn how to generate meta titles and meta descriptions (with or without HTML) for one product at a time here.

Evaluate content for SEO

Get a quick, high-level evaluation of how well your product listings are optimized for search engines with Describely's SEO Score.

This feature analyzes the keyword usage in your content to give a quick snapshot of how your product would rank against competitors. 

1. From your catalog, select one or more products that you'd like to assess and click the SEO Score button.
   
2. You should get a pop-up that informs you that SEO evaluation has started for your selected products, and one that informs you that evaluation has completed.
3. Once the evaluation is finished, you will see a letter score on the side of your product image and title indicating the overall health of your product listings
   
   

   Note: The letter score given does not guarantee actual performance or rankings in search engines, which use complex and evolving algorithms. Always use your SEO Score as a guiding metric rather than a definitive predictor of search visibility.

4. To improve your SEO score, continue to research keywords and optimize your content.
5. Once you have enriched your listing with additional keywords, you can run the SEO Score again to monitor progress and continuously improve your visibility in search results.

Track & optimize Google Search analytics

With Describely's Analytics, you can integrate with Google Search Console to track and improve your product detail page's search performance over time. You can even optimize content for specific search terms.

Learn more about managing your product analytics in this article.