How to Optimize Your Product SEO

Looking to rank higher in search engines? Use our SEO Tools to optimize your product pages!

Research new keywords & optimize content

Already have a list of SEO keywords you'd like to use? Include them in your product import, or head over to your product page in Describely to add them as keywords.

Select the Product Catalogs tab on the left-hand toolbar and click into your catalog.
Click into the product you'd like to optimize.
On the top toolbar, select SEO Tools.
OPTIONAL: If you've connected Google Search Console to Describely, you'll see your product page content performance under Product Page Analytics. Check out this article to learn more.
If you've connected Google Search Console, Describely will surface queries driving traffic to your site we suggest optimizing for. Select up to 3 you'd like to optimize for. If you're not connected to GSC, manually enter up to 3 queries.
Click the blue arrow.
On the left, you'll see a list of new recommended keywords found on top-ranking pages for your search terms.
Review the keywords, and select those you'd like to include in your content. On the right, you'll see these added to your Selected SEO Keywords list.

Note: If you need to add additional keywords manually, click the plus icon to the right of Additional SEO Keywords.
When you're ready, click the Generate SEO Optimized Description button to write a product description using your new keywords.

Tip: To use these in bulk content creation later, click Save Keywords.
Review the content and select either Regenerate or Edit to make changes, or Save to Catalog to apply the new description to your product in Describely. Voila!

Write meta titles & meta descriptions in bulk

Note: Product titles and descriptions are required to generate meta descriptions.

Writing optimized meta titles and meta descriptions in Describely is a great way to improve SERP traffic to your website.

Follow these steps to generate these for multiple products at once!

Evaluate content for SEO

Get a quick, high-level evaluation of how well your product page content is optimized for search engines with Describely's SEO Score.

This feature analyzes the keyword usage in your content to give a quick snapshot of how your product would rank against competitors.

From your catalog, select one or more products that you'd like to assess and click the SEO Score button.
You'll see a pop-up that SEO evaluation has started for your selected products, and another once it's complete.
After the evaluation is finished, you'll see a letter score to the right of your product image representing the overall health of your product content.

Note: The score given does not guarantee actual performance or rankings in search engines, which use complex and evolving algorithms. Always use your SEO Score as a guiding metric rather than a definitive predictor of search visibility.
To improve your SEO score, continue to research keywords and optimize your content.
Once you've enriched your content with additional keywords, you can run the SEO Score again to monitor progress and continuously improve your visibility in search results!

Important: Products are "activated" after you've scored them for SEO for the first time. You will then have unlimited generations for these products for 30 days!

Track & optimize Google Search analytics

With Describely's Analytics, you can integrate with Google Search Console to improve your product detail page's search performance. You can even optimize content for specific search terms.

Learn more about managing your product analytics in this article.